Design
ATTIK Rebrands AOL Instant Messenger
by Demosthenes on Apr.22, 2009, under Design, Services
As part of their plan to become an advertising-based ISP, instead of a subscription-based one, AOL commissioned ATTIK to convert their AOL Instant Messenger product from IM to an integrated communications platform and thereby generate sign-ups among young adults. Take a look at one of the commercials ATTIK put together for the new initiative.
Extreme Shepherding
by Demosthenes on Apr.15, 2009, under Design, Technology
This little number was sent to me by three different people this week and, while I didn’t think it was too spectacular, I figured that the sheer number of people that were forwarding it on showed the real power of viral marketing.
We took to the hills of Wales armed to the teeth with sheep, LEDs and a camera, to create a huge amazing LED display. Of sorts. For more info search for samsung LED TV or visit samsung.com/LED
This man hates Helvetica
by Demosthenes on Apr.14, 2009, under Design
Video response to the guy with the pop-up business cards, by type designer Chank Diesel of Chank.com.
Globally Infectious Web Trends
V1R4L is a tumblr to drive traffic to viral and guerrilla marketing initiatives, web trends, interesting fads and crazes and general internet tom foolery. In fact, our only rule for posts is that they have to be interesting. The categories to the right enable us to shelve posts by interest, but you certainly don’t have to submit ideas that fit neatly into one of those groups. If it’s interesting, we want to hear about it.
