You did what to your pants, exactly? Ooooh, ship! If you’ve been online at all in the last week or so, you’ve likely seen this amusing and suggestive play on words circulating via social media and traditional news outlets. Who can resist a double entendre that alludes to the gold standard of embarrassing situations? Surely not the Internet.

The fact that a clever one-line concept racked upwards of 13 million views on YouTube in one week is hardly surprising. The fact that it’s a commercial for Kmart, however, is. One hardly expects such boundary-pushing work from the conservative retail sector.

Looking for “Shift It”? Look here.

Lyrics as Follows:
(to be incorporated into your nightly bedtime prayers)

Well I wrote this song for the Christian youth,
I want to teach kids the Christian truth,
if you want to reach those kids on the street,
then you gotta do a rap to a hip-hop beat,

so I gave my sermon an urban kick,
my rhymes are fly, my beats are sick,
my crew is big and it keeps gettin’ bigga,
that’s cuz Jesus Christ is my nigga.

He’s a life changer; Miracle arranger
Born to the virgin mom in a manger
Water to wine, he’s a drink exchanger
And he died for your sin

I preach the word, that’s my gig
And I rhyme better than Notorious B.I.G.
All the other MCs, I wish them well
But if you live in sin, you burn in hell

Now I’ma pass the mic to my lovely wife
She’s a fly MC and the light of my life
So to bust a rhyme without further ado
Take it away Mary-Sue

Jesus Christ is my nigga
He’s the son of the original G
And he was sent to earth to elucidate the way that we should be

(What)

Like………… if another MC says you’re a freak
You’re a lame-butt rapper and your rhymes are weak
I don’t get mad and I don’t critique
I forgive him, and turn the other cheek (::spank::)

I don’t blaspheme and I don’t brag
I don’t cuss and my pants don’t sag
I do exude a little christian swag
And I’m proud to be an American

Jesus Christ is my nigga
Let his light shine through ya
Let his love pop a cap in your butt and say hallelujah!
Jesus Christ is my nigga
He’s a homie MC – JC you see?
He’s an honest, caring, peace-loving nigga like me

If you do drugs and you think you’re cool
You need to come to Sunday school
Put those drugs in a garbage can
Stand up tall, you’re a christian man

(Word up, I’m freestyling – Hit me)

Viral is supposed to be pictures, videos and songs, right?

Then why am i posting a Google Maps link?

… because all y’all have been FORWARDING me it, that’s why!

I think this is a diamond mine or some shit.

You look it up.

Lazy.

Why am i not surprised there are so many videos of people falling through the ice of frozen lakes?

Here’s an interesting twist on the same ol’ (hilarious) story:

I’m pretty sure he says: “Mother fucker. Fuck the fucking world. And my new band is called Syskill.”

Walk into the club like: “What up? I got a big cock.”

“Probably should have washed this—smells like R. Kelly sheets [pissssssssssss].”

Brilliant campaign. Kayak.com’s viral video advertisements show the simplicity of finding cheap tickets online paralleled with slightly more difficult tasks. My favorite is #03, but there’s a whole host of them online.

Search YouTube for “How To Find Cheap Airline Tickets,” or look in the related videos of the above embedded clip. Some choice favorites:

9: Release the Smoke: http://www.youtube.com/watch?v=lYbxjW9UMyA

11: Talk to the Computer: http://www.youtube.com/watch?v=GQqCc5Yx1xU

35: Love for the Streets: http://www.youtube.com/watch?v=HOIoohsu9kA

The impressive thing — the voice you hear isn’t the girl on camera — rather, it’s her white friend.

Anderson Cooper Interview:
http://www.youtube.com/watch?v=q8PgO0AT4B0 

So, you’ve all heard the Nicki Minaj song, or seen the video.
What makes this viral isn’t their song selection, but rather their song selection.

That sounds like a typo, but i assure you it is not.

Original video, here: http://www.youtube.com/watch?v=4JipHEz53sU

With the rising viral trend of who says and who doesn’t say what, here’s one that caught our fancy.
It’s getting a shit-load of views, too… feel free to check out the PART TWO, below.

New viral trend of painting your nails to match your relationship status. I’m curious to see how viral this trend goes.
“10 Shades of Love” is simply a color-coordinated system for secretly sharing your status: paint a nail on your left hand to signify the status of your current relationship. Paint a nail on your right hand to signify the status of that special someone.

From the Tumblr (http://10shades.tumblr.com/):
If you’re new to this, take a look at the image and/or download the PDF. Share it with friends! Put it on your Facebook! Send us links to photos of your own love status and we’ll post it here.